Opportunities to differentiate your brand or business.

Partnerships with Barton Mawer Motorsport are available for small, medium or large businesses that can deliver a dynamic way to market your brand, product or service with a trusted name in motorsport. A Barton Mawer partnership creates opportunities to reach large numbers of people that watch racing series at circuits, on TV, Kayo Sports, Foxtel and the ever increasing online streaming audience.


Worldwide spending on motorsports sponsorship continues to grow with recent figures estimating over $5 billion dollars is spent annually (Source Statista).  There are a number of high-profile Australian or overseas motorsport events occurring every weekend with a broad demographic following with a mixture of adults and children alike.


For perspective;


  • The Australian Formula 1 Grand Prix draws over 300,000 visitors per year with over 1,000,000 watching on TV & more online.

  • World Time Attack Challenge that Barton holds the lap record for is live streamed to 48 countries worldwide with over 1.2 million views and shown on SBS Speedweek to an audience of 409,591 viewers.
Every race series, promoter or circuit venue can provide potential audience numbers and reach estimates to ensure investments are made wisely.
Barton Mawer racing car driver at the Bathurst 12 Hour going up Mountain Straight at Mount Panorama in a Porsche
2006 US Formula Atlantic series round 3 - Barton Mawer racing in Monterrey California
Barton Mawer racing driver winning at AGTC Round 5 Sandown Race 2


Commercially sensible activations and experiences.

Barton’s racing career spans Formula Ford, Formula 3, Formula Atlantic, GT Sports Cars, Touring Cars with drives across Australia, the UK, US and Asia. So he is a very well known figure in the pit paddock and the industry in general.


This unique access can lead to opportunities being created and doors being opened through Barton’s extensive network of contacts. His approach, much like his racing, is commercially sensible and practical to make sure partnerships deliver the required results.


Examples of partnerships with Barton Mawer Motorsport can include; 

  • Racing car signage.
  • Brand ambasador roles.
  • Public appearances.
  • Client or staff incentives.
  • Hot Lap or Driver Training experiences.
  • Motivational talks.
  • Product evaluations
and much, much more.

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